Why Does Personal Authority and Branding Matter?
In the video below I will give you the low down on why you should care about your affiliate authority branding. You will first discover what exactly affiliate authority branding is and then why it matters. I will then share my opinion on why you should dedicate your time to carefully crafting your affiliate authority branding. While it may seem like something that can be tedious and unimportant in the scheme of things, affiliate authority branding should be an essential component of your marketing. It will ultimately determine your level of success.
Your “affiliate authority branding” is how you market yourself to be perceived by others in the MMO niche and, in the broader sense, how you are perceived in the world. It is your public image—and therefore needs to reflect what you are trying to achieve, and it needs to be consistent and positive across all platforms where you want a presence.
Affiliate authority branding is, effectively, the impression that your audience or tribe will have of you; so, you need it to be a good one.
What Makes You Unique?
Affiliate authority branding encompasses the distinctive combination of your genuineness, your background (your story), your skills, your experiences and your affiliate authority as you want your followers or tribe to see it. Your affiliate authority branding is unique to you and you only. Therefore, when creating your affiliate authority branding, you must determine what makes you unique; and use this to make yourself recognizable and well-known. Work out precisely what makes you unique, and then capitalize on that; you should brand yourself around your strengths and depth of character.
The key to a successful branding strategy is executing it so that it does not seem like you are directly marketing yourself at all; it is simply how you are as a person. This is because potential followers are interested in authenticity and credibility. You do not want to seem like a fabricated celebrity; you need to be seen as a genuine person. Unfortunately, there are so many unknown, proclaimed, faceless gurus at the top of the MMO niche (and most other niches for that matter) across the internet; use your affiliate branding to ensure you stand out from them.
Fostering a Connection
But why does affiliate authority branding matter? Is it not enough to be out there? The answer, unfortunately, is no; it is not enough given the sheer quantity of (increasing) competition in digital marketing that people interact with daily. It pretty much boils down to whether or not you want to be well-known and successful. Since you presumably want subscribers and followers to promote your affiliate offers to. Affiliate authority branding matters!
Affiliate authority branding helps build and foster a connection with your subscriber and followers. Unfortunately, having a good product or great content is irrelevant if you do not have loyal proven buyers on your list. By positioning yourself as the “go-to” authority, whatever niche you are focusing on and creating a solid foundation for your authority branding, your audience will soon follow.
Affiliate authority branding is crucial to earning brand/name recognition. Once your brand is out there, you are more likely to be successful if you are attached to a well-known name/brand. For example, think of Muncheye and the number of people who regularly launch products. Would they be anywhere near as successful if they were not endorsed by other well-known affiliates, i.e., someone who already has a vast following and personal brand?
Having an affiliate authority branding strategy helps you stand out from the crowd.
It is also an excellent way for you to have an affiliate authority connection with people in your niche. You can market yourself precisely towards their preferences, helping them to solve their problems and making it a “no brainer” and easy for them to engage and interact with you.
In conclusion, it seems to me that having a high level of affiliate authority and strong personal branding is probably the most critical factor to ensure your initial and then continued success as someone who earns their living online.